Site Index What It Is In its simplest form, willpower is our ability to control ourselves and delay short-term gratification in favor of long-term goals. It’s what allows us to restrain ourselves from indulging in emotionally-charged feel-good impulses today in order to create a better tomorrow. Willpower is passing on the jelly donut today to have a six-pack in six months. Willpower is contributing to that 401k instead of leasing that Dodge Charger today. Willpower is studying for that exam instead of heading to the bar with your friends. Willpower is going out and meeting real people instead of playing another game of Halo. Willpower is waking up at 4 am for that run instead of hitting snooze.